We support the rehoming of retired racehorses and will never charge for a listing

Privacy Policy



Privacy Policy  (updated in accordance with the UK General Data Protection Regulation, Jan 2021, also known as the UK Data Protection Act 2018.

LEADING THE WAY UK is a company registered in the United Kingdom, company number 14229304 (“We”) are committed to protecting and respecting your privacy.

In this Policy, “”personal data”, “sensitive personal data”, “data controller”, “data processor” and “data subject” shall have the meanings given to them in the Data Protection Act 2018 (the “Act”).

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data We collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand how We will treat, store and process your personal data.

By visiting www.racehorseuk.co.uk (the “Website”) you accept and consent to the treatment of your personal data in the manner described in this Policy (from time to time). Please check back regularly as We are entitled to change this Policy at any time, and any changes will affect you.

1 Information we may collect from you

1.1 We may collect and process the following data about you:

(a) Information that you provide by filling in forms on our Website (“our Website”). This includes information provided at the time of registering to use our Website, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our Website.

(b) If you contact us by telephone, email, or any other means we may keep a record of that correspondence.

(c) We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

(d) Details of transactions you carry out through our Website and of the fulfilment of your orders.

(e) Details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

1.2 We do not store credit card details nor do we share customer details with any 3rd parties. We will use reasonable efforts to keep any payment information we have about you secure and ensure that our employees or agents who have access to this information do not make unauthorised use, modification, reproduction or disclosure of it. We may engage third parties (including Paypal or other alternatives) to provide a secure payment transaction facility that allows you to pay online and, in this case, we will not receive your payment information. Your payment will be subject to the third party’s terms of use.

2 IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We also use your IP address to identify types of device being used and the website user behaviour patterns. This information helps us to make improvements to our website and services. Unless you provide other information about yourself, we will not be able to identify you. However, we would not normally use IP addresses to identify individuals except if this is deemed to be necessary to investigate problems or potential misuse of the system. We also monitor whether our electronic communications are received and opened.

3 Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

4 Social Media

4.1 Our website contains links to other third-party websites and we also participate on social media websites including, but not limited to Facebook, Twitter and YouTube. We may share content from websites such as these on our websites however, we do not control the privacy practices of such websites. For further information, you should refer to the relevant website’s privacy policy.

4.2 Our website provides access to some other services, including the option to contact us via our website and to become a website registrant to enable you to receive newsletters by email or engage our services. You may need to provide some information about yourself to access these services or if you contact us in another way.

5 Where we store your personal data

5.1 The data that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom (“UK”) or European Economic Area (“EEA”). It may also be processed by staff operating outside the UK or EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

5.2 All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

5.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6 How we use information about you for legitimate purposes

We process personal information about you for the following purposes where we have a legitimate interest to do so:

6.1 Responding to questions, feedback and requests for information or support

You can contact us by telephone, email, letter or social media. We do not record calls or retain any records of calls unless you agree. We will use the information you provide to respond and will retain any correspondence for up to one year after the matter is resolved.

If you send us a private or direct message via one of our official social media accounts, the message will be stored on the relevant social media platform and we will respond to you via that account. Please see the relevant social media privacy policy for further information.

We may use communications information to compile anonymous statistical reports showing information like the number and type of query and how they have been resolved. We will be very careful to ensure that any information that could identify a person will be removed or changed to preserve anonymity.

6.2 Responding to complaints about the use of our Website

We use the personal information provided to respond to the complaint and to monitor the service we provide. If the complaint is about another person, we usually need to share the complainant’s identity with whoever the complaint is about. If a complainant does not want information identifying him or her to be disclosed, we will try to proceed but it is often not possible to handle a complaint on an anonymous basis.

We will retain information relating to complaints for three years from the point that the matter is closed unless there is a legitimate and lawful reason to retain the information for longer e.g. for safeguarding, regulatory or compliance purposes or to exercise or defend legal claims.

We may compile anonymous statistical reports showing information like the number and type of complaints and outcomes. Occasionally we will use information provided in complaints to develop case studies for learning and development purposes. We will be very careful to ensure that any information that could identify a person involved in the case will be removed or changed to preserve anonymity.

You have the right to object to any of the above sharing of your information which we do so on legitimate interest grounds. If you wish to object please contact us at co*****@ra*********.uk. Please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit.

6.3 To ensure that content from our Website is presented in the most effective manner for you and for your computer.

6.4 To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

6.5 To carry out our obligations arising from any contracts entered into between you and us.

6.6 To allow you to participate in interactive features of our service when you choose to do so.

6.7 To notify you about changes to our service.

6.8 If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

6.9 If you are a new customer we will contact you by electronic means only if you have explicitly consented to this.

6.10 If you do not want us to use your data in this way you have the right to unsubscribe or notify us of this at any time.

6.11 We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

7 Disclosure of your information

7.1 We may disclose your personal information to third parties:

(a) In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

(b) If LEADING THE WAY UK Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

(c) If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Racehorseuk Ltd our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

8 Your rights as Data Subjects

8.1 We adhere to all of the assigned rights of Data Subjects as stated within the current data protection legislation (The “Act”) You can also exercise your rights at any time by contacting us at co*****@ra*********.uk.

8.2 Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

9 Access to information

The Data Protection Act 2018 (the “Act”) gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act as stated in section 8 of this policy.

10 Changes to our privacy policy

Any changes we may make to our privacy policy by amending these policies and you shall be deemed to have agreed to all such revisions if you continue to use the Website following such revision. You are advised to check these pages from time to time to identify if any amendments have been made. All such amendments are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our Website.

11 Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to co*****@ra*********.uk.


Updated 21st March 2024